When buying a new car or SUV, you may want to pick the manufacturer that offers you the highest-end features. A car with a luxurious feel makes everything in life more enjoyable, from short drives to road trips, the commute to work, to a trip to the grocery store. If you're searching for a new luxury vehicle, you may wonder: Which is more prestigious, BMW or Mercedes? When examining two German manufacturers producing luxury vehicles, it can be challenging to know which to choose. Here's everything you need to know about how the two stack up and which one you should choose for your next vehicle.

What Does It Mean to Be Prestigious?

White 2023 BMW X5 driving down a city road in York, PA

The first thing to consider when choosing your next luxury vehicle is what it means for that vehicle to be prestigious. Determining precisely what you're looking for in a new luxury car or SUV can help you choose the right luxury vehicle for your lifestyle. Buying a prestigious car can be beneficial because it can help you enjoy your ride and rely on consistent quality from the manufacturer.

Car brands gain prestige by consistently producing high-quality vehicles with the best luxury features. BMW has gained prominence by making cars and SUVs that blend luxury, technology, performance, and experience. BMW has become a prestigious brand by creating model after model of successful cars and SUVs. This means many people are likely to aspire to one day owning a BMW as their primary driving vehicle.

BMW was established in 1916 when several different German companies joined together. The emblem with the Bavarian state's symbols has been present on the products since 1917, and BMW began producing cars in 1928. In the 1960s, BMW started to gain popularity as a modern and successful car manufacturer.

To maintain its reputation as a quality source for engineering and innovation, BMW established the BMW research and innovation center with more than 7,000 staff members who were all dedicated to discovering ways to improve BMW's engineering. BMW officially started manufacturing cars in the United States in 1994 and has been an established luxury brand in the country ever since.

Mercedes also began in Germany, but this company started in the late 1800s when several business owners formed different corporate groups. In the late 1890s, Mercedes produced omnibuses with petrol engines. The company created the first Mercedes in 1901 and merged with another automobile company following poor sales figures after World War I.

BMW Has Better Choices

Comparing BMW and Mercedes, we can start with their available models. Whether you're looking for an SUV or a sports vehicle, from the X1 Sports Activity Vehicle (SAV) to the Z4 Roadster, there are vast options in the BMW catalog. BMW's SAVs are powerful adventure-seeking cars with a sporty look and plenty of power under the hood. The coupes are two-door bodies with the perfect blend of performance and power for an effortless drive every time.

Not only does BMW have a wide variety of vehicles for every driver, but the company never stops striving for improvement and innovation. This is apparent when we see what they have planned for the future, which includes the BMW XM. It's the manufacturer's most powerful SUV. It boasts a 4.4-liter TwinPower Turbo V-8 engine and a plug-in hybrid electric motor. It produces up to 644 horsepower and 590 lb-ft of torque, all within a sleek yet aggressive aerodynamic exterior.

Your Safety in a BMW

Though BMW and Mercedes offer safety features, BMW's safety technology is at the top of its class. BMW always puts your safety first, which is why each vehicle comes with a suite of high-tech safety features. Active Blind Spot Detection helps you stay aware of the vehicles around you, notifying you when cars are in your blind spots.

Unlike other vehicles, the BMW takes it further than chimes or indicator lights by giving you a slight vibration in the steering wheel for ultimate safety. BMW's safety suite also includes Lane Departure Warnings, which uses an automated system to help your car stay safely within its lane. The Frontal Collision Warning and City Collision Mitigation systems also help drivers avoid accidents by activating alerts and intervening with braking at speeds up to 35 miles per hour.

BMW's Luxury Features

Mercedes and BMW are both known for their luxury features, but if you're looking for the car with the most to offer, BMW pulls ahead. Luxury is all in the details, and popular models from BMW, like the M8, include luxury features that elevate your driving experience. These include cascading ambient lighting, driving modes for every mood, Merino Leather upholstery, and a backlit logo. The Harman Kordon Premium Sound System offers an immersive audio experience and a 12.3-inch screen that makes navigating and changing your music easy. When you're in a BMW, you'll forget all the pains of driving and enjoy the experience.

Which Is More Prestigious: BMW or Mercedes?

So, which is more prestigious: BMW or Mercedes? The answer is simple. BMW consistently combines technology, innovation, and a stellar driving experience in each vehicle it produces. BMW also has a wide variety of vehicles for every consumer, from sleek cars to powerful yet luxurious SUVs. If you're choosing between BMW and Mercedes, BMW is the choice that offers superior features and performance.

Buying Your Next BMW at Apple

If you're looking for your next BMW, there's nowhere better than Apple BMW in the York, PA, area. Just like BMW offers high-quality products, we provide the highest-quality customer service. When you stop by, you can check out our certified pre-owned inventory and learn more about the best ways to finance your new vehicle.

When purchasing a luxury vehicle, you want to get the most for what you're paying. BMW is the manufacturer that delivers performance, technology, and innovation consistently, every time, and in every model. To test drive a BMW or learn more about our models in stock, you can swing by the dealership and meet with some of our friendly professionals. If you want to learn more about what makes BMW great, don't hesitate to reach out to one of our sales associates today.

Image via BMW
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